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As fans eagerly awaited the release of a full new season of Kingdom, Netflix launched Kingdom: Ashin of the North, a special one-off episode that finally reveals the origins of the Resurrection plant that caused the zombie outbreak.
But this was only a single episode, and we knew fans would be hungry for more, so to keep them excited, we wanted to serve up a truly unexpected way to experience Kingdom.
The Resurrection Bubble Tea
We collaborated with the ever popular Korean-inspired brand known for their innovative drinks and iconic tiger branding, Fire Tiger, to create a Bubble Tea flavour infused with the fictional Resurrection plant.
In the lead up to the launch, we built hype around the partnership with mysterious hints on our social channels that got fans excited.
Fire Tiger even turned their iconic tiger logo across their social pages into a zombie tiger.
We then released an Instagram filter with an unexpected twist.
On launch day, hordes of fans devoured the drink. We upped the ante by partnering with LINE MAN, who released a horde of LINE MAN zombies to deliver the drinks, to the horror and delight of our fans.
